Nordvind

For law firms

Business development that keeps the firm's register intact.

Legal work is bought on trust, and trust is not created by an email. What an email can do is make a firm known to the right in-house lawyer before the day they need outside counsel — which, in a market where nobody can predict that day, is most of what business development actually is.

Legal buying is slow, relationship-led and unforgiving of anything that reads like a marketing blast. That is exactly why the tone and the volume matter more here than the size of the list.

Start with your own website. The agents read it, work out which companies look like your best customers, and find the named decision makers inside them — then show you the emails they would write. Free to look, no account, no card.

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No domain setup. No DNS. No warm-up.

Where it breaks down

Tone is the whole risk

One message that sounds mass-produced does more damage to a firm's standing than a quiet quarter does.

Partners are the bottleneck

Only the people billing at the highest rate know what to say, so nothing gets written.

The buying window is invisible

You cannot know when a company needs counsel, so being usefully present matters more than being timely.

A run, for you specifically

  1. 01

    Give the agent your practice areas and let it describe the buyers it reads from your own site.

  2. 02

    Choose the segments deliberately — a short list of the right general counsels beats a long list of everyone.

  3. 03

    Edit the first drafts once so the register is the firm's; the brief carries that voice forward.

  4. 04

    Keep the pace low. A steady trickle reads like outreach, not like a campaign.

What you look at day to day: The inbox, and the small number of companies worth a partner's personal follow-up.

The register is the constraint, not the channel

Firms are right to be cautious. A message that reads like marketing automation costs standing, and standing is the asset. The way through is not more restraint about sending, but more restraint about how the message reads: short, specific, addressed to a named person about their own company, with no claims that the sender cannot support.

That is why the drafts are yours to read before anything leaves. Editing the first handful sets the register, and the brief carries it into the rest instead of you rewriting each one.

Picking the counterparties deliberately

A firm's realistic list is small: the general counsels, CFOs and founders in the sectors where it has references. Precision is worth more than reach here, because a wasted message is not just wasted — it is spent on somebody you may want to approach properly later.

Segments are how that is expressed. You can run corporate transactions and employment as separate audiences with separate messages, and see which one produces conversations.

What partners actually have to do

Not much, and that is the point. The agent finds the companies, the named people and verified addresses, and writes the first message. A partner reads, corrects and approves — the one part that genuinely needs judgement — and then handles the replies personally.

Everything else, including the opt-out handling and the permanent suppression list, runs in the background.

Why law firms pick this

  • Business development competes with billable work and loses.
  • The firm's tone cannot be delegated to a template.
  • The target list is short and precision matters.
  • You want to be known before the brief exists.

Questions

Can we exclude companies we already act for or against?
Yes. Suppression accepts individual addresses and whole domains, and it applies across every campaign in the account, permanently, from the moment you add it.
How much does it cost to start?
Looking is free and needs no card: type your web address and watch a full run on your own domain. Sending starts at $79 a month for Start, which includes your own sending domain and a hard cap of 20 emails a day.
Why only 20 emails a day?
Because that is what a mailbox can send cold without hurting its own reputation. The daily cap is enforced in the backend per plan, rather than offered as a setting, and a single sender never carries more than 20 a day. Moving to a higher step and provisioning new capacity takes about twenty-four hours because the account is real.
Do I have to write anything?
No. The agent reads your site, works out who buys from you, finds named people at named companies, verifies the addresses and writes one email per person. Your job is to read what it proposes and correct what you disagree with.
Is cold outreach like this compliant?
Every message is a plain email from a named person; replies are read within minutes, and anyone who asks us to stop is suppressed immediately and permanently across every campaign, and we write business-to-business to named roles. We do not send to consumers.

Start with your own domain

You will see the companies, the named people and the emails we would write before you decide anything. Free to look, no card.

Pricing

Other roles