Can I run separate campaigns for different services or clients?

Yes. Each campaign has its own segments, brief, sender name and language, so one can sell retained strategy while another sells a single production service.

How much does it cost to start?

Looking is free and needs no card: type your web address and watch a full run on your own domain. Sending starts at $49 a month, which is one pre-warmed mailbox and a hard cap of twenty-five emails a day.

Why only twenty-five emails a day?

Because that is what a mailbox can send cold without hurting its own reputation. The cap is enforced in the backend rather than offered as a setting. More capacity means more mailboxes, and provisioning a new one takes about twenty-four hours because the account is real.

Do I have to write anything?

No. The agent reads your site, works out who buys from you, finds named people at named companies, verifies the addresses and writes one email per person. Your job is to read what it proposes and correct what you disagree with.

Is cold outreach like this compliant?

Every message carries an opt-out link, unsubscribes are suppressed immediately and permanently across every campaign, and we write business-to-business to named roles. We do not send to consumers.

For agencies

New business for yourself, while every hour is billable to someone else.

Agencies sell attention for a living and rarely have any left for their own pipeline. Business development gets a sprint after a client churns, then stops the moment the calendar refills — which is exactly the rhythm that makes revenue unpredictable.

Agencies sell attention and rarely have any left for their own pipeline. Outbound gets a sprint after a client churns, then stops again once the calendar refills.

Where it breaks down

Feast and famine

Pipeline work happens when there is spare capacity, which is exactly when you least need pipeline.

Your own outreach must be good

A sloppy cold email from a marketing agency is an argument against hiring you.

Narrow, specific audiences

You do not want every company — you want the ones with a category, a budget and a visible gap.

A run, for you specifically

Describe the service you want to sell, not the whole agency.

Keep the two or three segments where you have case work, drop the rest.

Review the drafts — the tone is closer to a note from a person than a pitch.

Let it run at a steady pace instead of in bursts.

What you look at day to day: One inbox for replies, and cost per warm lead per segment so you know which service sells cold.

Feast and famine is a scheduling problem

New business work happens when there is spare capacity, and spare capacity appears precisely when you least want to be starting from zero. The pipeline you need in March had to be built in January, during the month everything was billable.

Something that runs at a low, steady pace in the background without anyone booking time for it solves a different problem than a better sequencing tool does. Twenty-five a day is not impressive volume; it is volume that happens whether or not anyone had a free afternoon.

Your own outreach is a work sample

A sloppy cold email from a marketing or design agency is an argument against hiring you, read by exactly the person you wanted to impress. That raises the bar above what a template can clear.

Every draft here is written after the agent has read the prospect's company, is under seventy-five words, asks one question and avoids pitch language. You edit the first few so the voice is unmistakably the agency's, and the brief carries that voice into everything after.

Sell one service, not the whole agency

The strongest agency outbound is narrow: one service, one category, companies with a visible gap you have case work for. A general introduction to everything you do converts worst of all.

So describe the service rather than the firm, keep the two or three segments where you can point at proof, and drop the rest. The dashboard then shows cost per warm lead per segment, which tells you which service actually sells cold — usually not the one you assumed.

Why agencies pick this

Business development competes with billable hours and loses.
Your outreach has to be good enough to be a sample of your work.
You want narrow, specific audiences rather than everyone.
You want to know which service sells cold before building a page for it.

Questions

Can I run separate campaigns for different services or clients?: Yes. Each campaign has its own segments, brief, sender name and language, so one can sell retained strategy while another sells a single production service.
How much does it cost to start?: Looking is free and needs no card: type your web address and watch a full run on your own domain. Sending starts at $49 a month, which is one pre-warmed mailbox and a hard cap of twenty-five emails a day.
Why only twenty-five emails a day?: Because that is what a mailbox can send cold without hurting its own reputation. The cap is enforced in the backend rather than offered as a setting. More capacity means more mailboxes, and provisioning a new one takes about twenty-four hours because the account is real.
Do I have to write anything?: No. The agent reads your site, works out who buys from you, finds named people at named companies, verifies the addresses and writes one email per person. Your job is to read what it proposes and correct what you disagree with.
Is cold outreach like this compliant?: Every message carries an opt-out link, unsubscribes are suppressed immediately and permanently across every campaign, and we write business-to-business to named roles. We do not send to consumers.

Start with your own domain

You will see the companies, the named people and the emails we would write before you decide anything. Free to look, no card.

Pricing

Other roles