Nordvind

For b2b saas teams

Consistent outbound without hiring an SDR you cannot yet justify.

The maths on a first sales hire is uncomfortable: salary, tooling, ramp and management before the first meeting — and the rep arrives needing a list, a script and a working picture of the ideal customer, which are the same three things nobody has written down yet.

The maths on a first SDR is uncomfortable: salary, tooling, ramp and management before the first meeting. Most teams try to bridge that gap with a founder's evenings.

Where it breaks down

Ramp before results

A new rep needs a list, a script and a working ICP — the same three things nobody has written down yet.

Positioning drifts

The product changes faster than the pitch, and the outbound copy is always a version behind.

Segment guesswork

Which vertical to push next is usually decided from anecdotes rather than from data per segment.

A run, for you specifically

  1. 01

    The agent reads your current site, so the pitch tracks the product rather than last quarter's story.

  2. 02

    Segments come back scored with reasoning you can argue with.

  3. 03

    Emails go out from pre-warmed mailboxes at a capped daily pace.

  4. 04

    Replies land in one place, with a suggested answer.

What you look at day to day: Reply volume and cost per warm lead per segment — the input to the next quarter's focus.

Ramp before results

A new rep spends their first weeks assembling exactly what an outbound system produces on day one: who to contact, why them, and what to say. Handing that over pre-built changes what the hire is for.

It also means you can test whether a segment answers at all before committing a salary to it. Getting that ordering wrong is the expensive mistake, and it is very common.

Positioning drifts faster than the copy

Product changes weekly; outbound copy changes when someone remembers. The result is a pitch describing last quarter's product to this quarter's market.

Because the agent reads your current site at the start of every campaign, the pitch tracks what you actually ship now. Rewriting a positioning statement in one place and letting the drafts follow is a much shorter loop than editing a sequence library.

Deciding the next vertical with something better than anecdotes

Which segment to push next is usually settled by whoever remembers the most encouraging conversation. Per-segment reply volume and cost per warm lead is a duller and far more useful input.

Segments arrive with written reasoning you can disagree with, so the debate happens before four hundred emails rather than after. Sending runs from pre-warmed mailboxes at a capped daily pace, so a test does not put your domain at risk.

Why b2b saas teams pick this

  • You cannot yet justify a full-time sales hire, but need consistent pipeline.
  • The product moves faster than the messaging.
  • You want per-segment evidence before choosing next quarter's focus.
  • You do not want cold volume touching your primary domain.

Questions

Does this replace hiring a sales rep?
It replaces the part of the job that is list building, research and first-touch writing. Calls, demos and closing are still human work — the difference is that a hire arrives to a working pipeline instead of building one.
How much does it cost to start?
Looking is free and needs no card: type your web address and watch a full run on your own domain. Sending starts at $49 a month, which is one pre-warmed mailbox and a hard cap of twenty-five emails a day.
Why only twenty-five emails a day?
Because that is what a mailbox can send cold without hurting its own reputation. The cap is enforced in the backend rather than offered as a setting. More capacity means more mailboxes, and provisioning a new one takes about twenty-four hours because the account is real.
Do I have to write anything?
No. The agent reads your site, works out who buys from you, finds named people at named companies, verifies the addresses and writes one email per person. Your job is to read what it proposes and correct what you disagree with.
Is cold outreach like this compliant?
Every message carries an opt-out link, unsubscribes are suppressed immediately and permanently across every campaign, and we write business-to-business to named roles. We do not send to consumers.

Start with your own domain

You will see the companies, the named people and the emails we would write before you decide anything. Free to look, no card.

Pricing

Other roles