Nordvind

Contact database

Nordvind vs Apollo

A database answers the question you already know how to ask. The reason outbound underperforms is rarely that the data was missing — it is that the query encoded a guess about who buys, and nobody went back to check the guess.

Apollo is a B2B contact database with sequencing on top. You search by filters — industry, size, title, geography — build lists, and send from the same tool.

What is left to you

  • Translating your offer into filters, which is where most targeting goes wrong
  • Judging which of the thousands of matches are actually a fit
  • Writing something worth reading for each of them
  • Keeping the list from going stale

What Nordvind does instead

Nordvind does not hand you a search box. It reads what you sell, forms a picture of who buys it, and comes back with named companies and named people plus the reason each one was picked. You edit the reasoning, not the filter syntax.

Side by side

 ApolloNordvind
Starting pointFilters you chooseYour website, read by the agent
OutputA list of matchesNamed people with a stated reason for each
WritingTemplates and merge fieldsOne email per person
VerificationStatus flags on the recordVerified before anything is sent
Who does the thinkingYouThe agent, with your edits

Filters are a guess in a formal costume

Industry, headcount, title, geography: four dropdowns that look objective and quietly contain your whole hypothesis. If the hypothesis is slightly wrong, the search still returns thousands of rows, and every one of them looks like a lead.

That is the failure mode we designed around. Nordvind reads what you sell first, states in plain language who it thinks buys it and why, and then goes looking. You argue with the reasoning instead of tuning the syntax — and when a segment goes quiet, there is a written assumption to revise rather than a filter set nobody remembers choosing.

Named people with a stated reason

A row in a database is a record. What a seller actually needs is a reason: this company, this person, because of this. Without it, personalisation has nothing to draw on and the email defaults to the product pitch.

Every prospect we return carries that reason, and every address is verified before anything is sent — flagged clearly as verified or catch-all rather than presented as certain. Prospects we could not verify are shown as unknown and are not emailed. An unverified send is worse than no send, because it costs deliverability you cannot buy back.

Control versus no work to do

This is the honest axis of the comparison. A database gives you enormous control and expects you to spend it. We give you far less control over the query and ask nothing of you between reviews.

If you have a revenue operations function that wants raw records inside their own warehouse and their own sequencing stack, that is a legitimate architecture and we are the wrong shape of product for it. If nobody in the building wants to own a search box, we are the trade worth making.

If you move across

  • You can keep a data subscription for CRM enrichment and use Nordvind only for outbound — they do not conflict.
  • Send us any do-not-contact list you have built; it is honoured from the first send.
  • Start with one segment rather than everything you used to search for.

Questions

Does Nordvind replace my CRM data source?
No. We find and verify contacts for the campaigns we send. If you also need records flowing into a CRM for inbound or account management, keep the data tool for that.
Do I need my own domains or mailboxes?
No. Sending runs from mailboxes we already own and have warmed up before you arrive, which is why a campaign can start the same day instead of after a warm-up period. There is no DNS to configure and no inbox to connect.
How many emails go out per day?
Twenty-five per mailbox per day, as a hard cap enforced in the backend rather than a setting you can raise. Cold volume above that is what gets domains flagged, so the limit is deliberate. More capacity means more mailboxes, not a faster mailbox.
Can I see it before paying?
Yes. Type your web address and the run happens in front of you: the market it read, the segments it proposes, the companies it found, named decision-makers, and a real drafted email. Free to look, no card. Sending starts from $49 a month.
Is this compliant for cold outreach?
Every message carries an opt-out link, unsubscribes are suppressed immediately and permanently across all campaigns, and we send business-to-business to named roles rather than scraping personal inboxes. We do not send to consumers.

When Apollo is the better choice

If you want raw data to load into your own stack, a database is the right shape of product. Nordvind is the opposite trade: less control over the query, no work to do.

The quickest way to judge us is to watch a run

Type your web address and see the companies, the people and the emails we would actually write. Free to look, no card.

Pricing

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